Why CRM Is Crucial for E-commerce Businesses
Modern e-commerce CRM tools go beyond contact storage — they track customer behavior, personalize campaigns, and sync with online stores like Shopify and WooCommerce.
Top CRM Tools for E-commerce Success
1. Klaviyo
- Powerful segmentation and email automation
- Direct Shopify and WooCommerce integration
- Great for growth-focused stores
2. Drip
- Visual workflows and cart recovery emails
- Perfect for mid-size e-commerce brands
- Great A/B testing tools
3. ActiveCampaign
- CRM + email + sales automation
- Detailed customer tracking and tags
- Multichannel marketing (email, SMS, site tracking)
4. HubSpot CRM (with eCommerce integrations)
- Free CRM with workflows
- Integrates via Zapier with most stores
- Scales with your business
5. Omnisend
- Multi-channel marketing automation
- Built for e-commerce: SMS, email, push
- Drag-and-drop builder